our approach to research
Changing the world through..
Design the research
We analyze your competence and your current digital environment to find pain points and ways to improvement
Online research
Once we have enough information about your business digitalisation state, we create a multi-channel digital marketing strategy
In-field research
Our digital marketing strategy can be set up by yourself or by us, depending on your interest and objectives
Insights & Ideation
Measure results and data analytics to check how the strategy is working. Based on this data, we will make new changes
BEHAVIORAL ECONOMICS
OUR APPROACH
Now more than ever is a good moment to understand online and offline people’s behavior through the best research practices. People Are uses the last methodologies and tools to grow the digital environment of our clients and increase their leads through our own research model, which includes:
RESEARCH DESING
The first step for all our projects. We talk to our clients to understand their needs and design specific research for each one.
5W Research Model
Answering «5W»: who, why, what, when, and where, we have enough data to innovate.
DIGITAL RESEARCH
What people think about your industry, competence, and you on Internet.
IN-FIELD RESEARCH
People Are Digital, but there is something, a kind of energy that you only can perceive face to face.
INSIGHTS AND IDEATION
We get insights and we ideate Human-Centered solutions for our clients objectives.
BIG DATA & UX RESEARCH
We use big data analysis and AI to understand User Experience and get insights which add value
BIBLIOGRAPHY
Top universities investigations to understand real problems.
OUR SERVICES
Research Design Services
Depending on the client, mission, needs, objectives, and the results of our audit, we use different research design services to achieve their goals. The most typical are the next ones:
SOCIAL LISTENING
Find the main topic conversations on Social Media and stay updated
BENCHMARKING
We analyze the strategy and the communication plan of your competitors
MISTERY SHOPPER
We put ourselves in the buyer shoes to really understand the experience and find ways to improve the Customer Experience
BIG DATA
Through Big Data we analyze thousands of conversations, searches and other to get insights
CLUSTER MODELING
The best way to understand data is to order it and visualize it in a cluster
CONTEXT IMMERSION
We live in a digital world, but we love people. So, every time we can do face to face research, we do not lose the opportunity
NETNOGRAPHY
We go into the «digital life» of the users to understand their personality and interests
UX RESEARCH
Understand the digital user behavior to develop the best UX designs
SURVEYS
Surveys are a good strategy to know the opinion of thousands of persons about our product
Get In Touch
People Are
RESEARCH DESIGN
PeopleAre is a community of dreamers. Top talented and curious minds working together around the world with the unique objective of changing it.